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YANQING IDEA Visual Art Design |
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YANQING IDEA Brand Promotion Strategy |
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Visual layout design is the most effective business since 1998, which is a part of the four-section …… |
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Corporation Image Planning Section is one of the four business sections of …… |
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YANQING IDEA CIS Strategy |
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YANQING IDEA Foreign PR Activity Scheme |
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Brand Promotion Tactic is one of the four business sections of YANQINGIDEA .…… |
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Public Relations (PR) Operation on Foreign Activities & Campaigns is a part of the four-section business domain of …… |
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1、YANQING IDEA Visual Art Design
Corporation Identity System (CIS)
Logo Design
Card (Business Card, Invitation, Post Card etc. ) Design
Website-Making & Maintain
Brochure Design
Exhibition & Show Design
Newspaper Advertisement Design
Invitation card design
Mail Advertisement Design
Cover Design
Calendar Design
Handbook Design
Handbag Design
Packaging Design
Book Typesetting & Printing Design
Software Interface Design
Office Decoration Design
Manu Design
Magazine Design
Annals Design |
2、YANQING IDEA Brand Promotion Strategy
Ⅰ.MI (Corporation Mind Identification)
Ⅱ.BI (Corporation Behavior Identification)
Ⅲ.VI (Corporation Visual Identification)
Ⅳ.For above three parts, we provide the service of planning, design, production, processing; construction, training, promotion work etc.
3、YANQING IDEA CIS Strategy
Ⅰ. Real Estate Integrated Marketing Strategy
Ⅱ. Integrated Marketing Strategy
Ⅲ.Production Marketing Strategy
Ⅳ.Brand Promotion Strategy
Ⅴ.Other Originality Strategy
Ⅵ. Television Advertising Originality Shooting
Ⅶ. Activity Subject Photography And Produce
4、YANQING IDEA Foreign PR Activity Scheme
For foreign clients: Planning and operation of large-scale activities, celebrations and ceremonies for foreign embassies in China; governmental PR planning and brand promotion of characteristic products for foreign capital companies and joint ventures; all kinds of designs, decoration and artworks exhibition; design and make presswork for spread and intercommunion; design and edit bilingual special publications and books; build and maintain websites etc..
For Chinese clients: Provide activity-planning and tacticof nongovernmental diplomatic level for Chinese cities and enterprises who wish to “Going out and Bringing in” to communicate with foreign senior officials and managers of overseas agencies; offer point-to-point PR settlement programs involved with foreign issues; pave a straight way to the world for Chinese cities and enterprises by serving all-around spread and promotion programs. |
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| LOGO Meaning：
The logo of Yanqing Idea bases on the maxim that “As three men are walking together, one of them is bound to be good enough to act as my teacher”. The three different characters highly generalize the three foremost constitutes of advertising industry – strategy, implementation and service, which also delivers the message of the maxim that “Think before you leap”. This logo fully stressed the style of doing things and unique corporate culture of Yanqing Idea. |
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(I.) Mind Identity (MI)
A. Corporate Vision — Construct the most powerful CIS(Corporate Identity System)- planning brand in China.
B. Corporate Spirit – Win others with courage and win the world with credit.
C. Corporate Value – People oriented, credit basic.
D. Corporate Style – Credit, courtesy, virtue, wisdom, honesty, courage, justice, forgiveness.
E. Corporate Strategy – Smart, credit, courtesy.
F. Business Mind – Brand value spreader with star-standard services.
G. Development Mind – Creating a common goal and achieving common values.
H. Management Mind – Frankly face responsibilities; sincerely fulfill promises.
I. Service Mind – A hundred percent sincere service.
J. Recruitment Mind – Understand stuff requirement; respect stuff value; explore stuff potential; encourage stuff creativity; promote joint development of stuff and corporation.
(II.) Behavior Identity (BI)
External Part
Market Promotion
Implement an active promotion strategy through interpersonal link with public praise as the realistic basis.
Practically build the brand image of “Yanqing Idea” through network promotion and interpersonal promotion.
Market Service
Offer active and efficient market service basing on star-standard principle.
PR Strategy
A point affects an area. Boost the development of an area through exploration of effective points; then inspire explosive PR net through management of effective areas; thus achieve effective marketing goals.
D. Channel Dredging
Establish a scientific, reasonable and efficient channel system.
Fully utilize downstream resources to service upstream clients.
E. Peer Competition
Positively face competition with tolerant mentality, because competition is the best way to highlight the advantage of “Yanqing Idea”.
F. Corporate Collaboration
Take open-oriented cooperation mode to realize the sharing of resources and benefit.
Inner Part
Professional development
To be a professional brand service provider which scientifically combine the best art form and the most effective business mode.
Production & Operation
Criteria – Scientific
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>OUT BRAND |
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YANQING Visual Layout Design ABOUT US:
Visual layout design is the most effective business since 1998, which is a part of the four-section business domain of Yanqing Idea Corporate Identity Planning (Beijing) Co., Ltd (Visual Layout). As one of the rare professional visual layout design teams, YANQING VISUAL LAYOUT possess a team of senior designers, who have study backgrounds from the top-class educational institutions, such as Tsinghua Academy of Arts and Design, China Central Academy of Fine Arts, and Beijing Institute of Clothing Technology and so on.
As a professional visual design team, YANQING VISUAL LAYOUT attaches great importance to the effect of design works. "What we have designed should bring profits to our clients." We always believe in that it's integrant to pay attention to the design and originality of products, however, it's prerequisite to focus on the requirements of clients. Our work is: Serve the customers of our clients; benefit the economy and society.
OUR SPIRIT ---- "FRANKLY FACE RESPONSIBILITIES"
"SINCERELY FULFILL OUR PROMISES"
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| >ADVANTACES |
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Public Relations (PR) Operation on Foreign Activities & Campaigns is a part of the four-section business domain of Yanqing Idea Enterprise Image Planning (Beijing) Co., Ltd (Yanqing Idea), which is the earliest team in China who created the idea of professional PR operation on foreign activities & campaigns. Established in 1998, Yanqing Idea is one of the rare resourceful teams with wisdom and power who has had ten-year first hand experience, and has ever held the State-level activities. Yanqing Idea has been awarded the honor of "The Most Influential Planning & Tactic Institution of Year 2006" by "China Association of Planning Tactics"and "China Brand Industry Association".
As a professional PR team, Yanqing Idea Operation on Foreign Activities & Campaigns offers the service to foreign embassies in China of plan, tactic and operation of huge activities and of the spread of characteristic products around China. Moreover, Yanqing Idea also offers governmental PR service and all-around business promotion programs to enterprises of foreign capital or joint venture. The central purpose of Yanqing Idea is to serve the foreign embassies and enterprises by taking the maximum advantages of localization. In any case, the top premise of Yanqing Idea is to insure each client the unique and professional standard of service.
At the same time, Yanqing Idea provides a direct platform of communication and intercourse to Chinese local enterprises. We can serve Chinese cities and enterprises who are eager to "Going out and Bringing in" with top-level trade and investment information and diplomatic-level activity-planning. Thinking about investing overseas? Wants to promote your preponderant products to the world? Hoping foreign envoys, senior officials of economic & trade associations or multinational companies appear in your brand-promotion activities? We build an international stage for you to discuss great success together with them!
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| >ABOUT SERVICE |
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· Poster Design/Pop Design
· Menu Design
· Website Design & Making & Maintain
· Userguide Design
· Display Advertising Design
· Plane Creativity
· Print Media Advertising Design
· invitationcard
· Creative Design
· Exhibition & Show Design
· DEMO Design
· Cover Design
· CI Design
· Calendar Design
· Trade Mark Design
· Handbook Design
· Brand Design & Promotion
· Brochure Design
· Banner Design
· Handbag Design
· Software Interface Design
· Gift Design
· Newspaper Advertisement Design
· Packaging Design
· VI Design
· Logo Design
· CIS Book Design
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